No doubt you’ve heard about cloud computing, but do you know how great the “Cloud” can be for your business and improving your SEO? Whether you’re a small business just starting out and trying to boost your web presence, or you’re an established business that has SEO tools already working for you, cloud computing has the potential to take your business to the next level.
These days businesses rely on the internet more than ever. Being online lets you reach customers all around the world, selling your products or services and building your online presence. You can perform almost all of your business operations online and cloud computing brings even more benefits to your online business presence. The cloud allows you to save money by cutting down on in-house server costs and IT infrastructure. It provides you with all the space you need for data storage and back up, and then is there to keep your data safe and secure, with fast and easy recovery processes if you need them.
Using cloud computing can also be a big boost to your SEO strategy. Companies around the world are recognizing that cloud hosting is essential to having a successful online business, turning to IT support experts to help them with set-up, maintenance, and support so they can focus on the business side of things.
Here are the top reasons why you need cloud computing to boost your SEO ranking.
Search engines use location and geography to come up with their results. Both Bing and Google use the physical location of where a user is to come up with search results that are more relevant to that person. While this can be good for someone searching for a business where they live, it’s not very useful or beneficial to your web-based business. You want your website to come up in the top level results, so you don’t lose customers based on location.
This is one of the biggest advantages of cloud computing – your website is hosted internationally and not caught up in local servers, so your business reaches customers world-wide. Whether you’re based out of the UK or the US, you’ll be able to connect with customers in other countries, building up an international database of customers.
Faster Webpage Loads
As one of the biggest search engines, Google uses an algorithm that takes a look at the speed of your website. If your website is slow to load, you lose Google points and end up lower in the search rankings. Web pages can be slow to load for a number of reasons, such as the location of your server and inadequate server infrastructure. Cloud computing eliminates these factors by hosting your website in more than one location. When someone clicks to your website, they’ll access your site on the server that’s closest to where they are, with your webpage loading that much quicker. Cloud storage makes your website faster which equals better SEO for your business.
Search engines take into consideration how much downtime your website has. Downtime means that your business is going to get lower rankings in the search results. Downtime also means that your customers won’t be able to access your website. And when they can’t get to your website, they’ll click on your competition and give them their business instead of you.
Cloud servers can help with downtime as they’re much more dependable than physical servers, with processes in place to keep your website from being down. This means your SEO strategy has a much higher chance of being caught by search engines and putting you into the top rankings.
Your website is always at risk from malware and spambots as they go through comments and posts on your website. These security risks create spam, replace your website content, and insert malicious links into your web pages. When search engines find these risks it lowers the authority ranking of your website and puts it further down in the search results.
It can take a lot of time for you to remove and repair malware on your own. Cloud providers use tools to protect your website from these security risks and take measures to protect your site. This in turn secures your SEO rankings that you’ve worked so hard to achieve.
Everywhere you look people are using their smartphones to connect to the internet. It’s crucial to the success of your business that your website can be as accessible on mobile phones as it is on a laptop. Users want to be able to easily get to your website on their phone, so your site needs to perform well and respond quickly. Hosting your business website on the cloud helps to improve the speed of your website. In fact, cloud hosting will improve uptime so that there’s plenty of speed for your website to switch to a mobile version for the user. This cloud advantage can help to boost your SEO strategy unlike physical hosting.
Backup and Reliability
Your website relies on SEO to improve its visibility as well as its searchability. When you spend time on implementing your SEO strategy and building a website that’s going to attract the immediate attention of your customers, you want to know that it’s safe and secure. Cloud hosting ensures that you have backup and reliability for your website and data. Providers of cloud hosting keep you protected from risks at any of their hosting sites. Their servers are all linked together so that data backups are protected by one another. If one server fails, your website and other hosted applications on that server are quickly and efficiently moved over to another available server.
Businesses spend a lot of time on improving their SEO ranking. Cloud computing can improve your website results in search engines, pushing it up ahead of your competition. With all the positive effects that cloud computing and hosting has on SEO, more and more businesses are moving from physical server hosting to putting their website up on the “Cloud”.