The e-commerce business in India is not only now very successful but also very competing. Every now and then some or the other e-commerce website is launching features to please its customers. One of the most major e-commerce websites in the country is Flipkart. Also it has become popular due to its android application that one can use easily on his or her smartphone.
Now Flipkart offers an amazing feature of Image search. You do not have to type different combinations of products in order to get what you are searching now. Simply upload an image of the product that you are searching, and Flipkart will come up with similar looking products of various brands and prices. Presently, this particular feature has been launched in beta and is expected to get an app upgrade soon. Also, the feature is at present only available for fashion category such as apparels.
It has been estimated that almost 75% of the users in Flipkart are now using the android application on their smartphones. You can either click a picture of the product you are wishing to get or can also get the image anywhere from the internet. As you upload the image, Flipkart searches for products of almost same color, style and pattern and present in front of you a list of similar looking products.
The Chief Product Officer of Flipkart shared his view that maximum of times users search fashion products that they have seen somewhere. This is the reason, when they search for these products and are not able to provide proper keywords in the search option; they land up getting the wrong products. The Image search will be a great help for such users. They don’t have to think much about the description of particular apparel and can simply upload an image and the rest of the work of searching the product will be done by the application itself. The main motto behind this newly added feature, thus, remains to make the shopping experience of all the users simple and comfortable.
Reviewers have taken this feature to be a very positive sign in the e-commerce business. Android is making lives easier by each passing day. Image search feature for Flipkart app on smartphone is one more step towards a comfortable and standard lifestyle that technology has provided. This will hopefully start a new era of online shopping experience through your smartphone.
