The only thing that any reader wants to gain is the information that he desires on any particular thing. So, if we are able to communicate to him that we provide all the information and knowledge to him on what else he desires, and then we gained one customer for ourselves. The beauty secret lies in using certain content trigger words that assure the reader of his returns.
- Personalized words
The personalized words, like the reader name, in the subject line of your email, can make an impression on the reader and supports the reader relation to the content of the mail. When the reader feels that he is related to the content, there is a good number of chances that he will read the whole content without compromising.
- Affirmative words
The affirmative words like ‘yes’, will answer the main questions that the reader thinks about while reading the content. Usage of these kinds of words, give a strong reply to the reader’s questions, with the answers that that he seeks in an affirmative way.
- Attention grabbing words
Words like ‘you’, grab the attention of the reader to the content, by providing a bridge between the reader and the content. Through these words, the reader understands how the content is related to him or her, and in what way.
- Reason words
The usage of words like ‘because’, ‘however’, and other reason words, provides the reader with the explanation of the content of the article. Through these words, the reader will be able to properly and clearly understand the correct meaning of the content and what it implies.
- Novelty words
The usage of novelty words like ‘new’ offer the reader an excitement in finding the hidden part in the content, and drives him or her to read more. This is more useful in marketing a product or service, by boosting the excitement in finding the offers that are offered with the product or service being described.
- Wonder words
Wonder words like ‘discover’, ‘unlock’ can be used to encourage customers to further read the content, assuring them some offers that are related to the content they are reading. They will be excited to know what is behind, and be interested in reading the content.
- Bargain words
Usage of bargain words like ‘free’ excites the customers about the products and services that are available for free or at discounted prices. This ensures them they can still bargain the prices to further low prices.
- High-ROI words
Using words like ‘astounding’, ‘amazing’, and ‘incredible’ makes the reader feel that there is some groundbreaking content that is going to benefit them. This excitement will further motivate them to read the content wholly.
- Immediate Response words
Words like ‘Now’, ‘this week’, ‘today’, or ‘limited time’ will make the reader feel that the action is required immediately to get something in benefit. This will make them further read the content and not lose the opportunity.
- One stop shop words
By using these words, in the content description, we assure the reader that they can get all that is needed for them from one place itself, and they no more need not go to someplace else. Words like ‘everything’, ‘all of it’ falls under this category.
- No or Minimal Risk words
When the customer finds that his or her risk is mitigated completely or minimized to a great extent, then he or she will have a blast of enjoyment. Because, the entire customers are risk-averse, and if we assure them of risk mitigation, then they will be motivated to read the article.
- Simple words
With hard words that make it complicated for the reader to read the content, we will lose our readers. So, better make it simple with easy words.
- Reliable words
Words that guarantee the outcome of any particular task, that reveal the positive outcome of the products or services will make the reader motivated to read the content.
- Absolute Solution words
We have proved to the readers that our products or services are reliable for their use, but explaining that our products and services are unique in the market, will further provides assurance to the reader.
- Solution words
Content would be much more interesting for the reader if it explains him or her in detail the step by step procedure of ‘how to’, ‘why to’, and ‘where to’ kind of things. The reader would automatically gain interest in the content, for he is getting some information that he needs.
- Quality words
Using words like ‘premium’, ‘high end’ would make a high quality product or service impression in the minds of the readers, when they are reading such kind of words.
- Low or No obligation words
Readers would also look for if they are obligated to something while receiving a product or service from the provider. Hence, assuring them with words like these would release them from unnecessary burden and gain confidence on the provider.
- Money Back words
If you are facing tight competition in the market, and would offer cash or money back guarantee to your customers for not reaching their expectations, then you need to express it to the customers by using these words.
- VIP words
By availing the products or services, the customer belongs to your group or community. So, appealing to the customers that they actually are from now on a part of the VIP community, will attract them more. So, telling them about your community’s quality actions using these words will further strengthen your relationship.
- Coveted information words
The words like ‘access’, ‘secret’ make an impression to the reader that they are going to access something valuable, that is going to give them a lot of information. This kind of impressions in the minds of readers will make them further read the content.
- Immediate Reward words
These words help the reader understand that they are going to win some rewards, if they take the step ahead, and they are going to benefitted with something, which makes them to take the next step and further read the content.
- Hypothetical words
Usage of hypothetical words like ‘if’ raises the hypothetical scenarios in the minds of readers when reading the content. So, they also form an interesting content to read for the readers.
- Fear inducing words
If the reader feels that avoiding the further read of the content would be harmful for him or her in some way, then they are definitely going to read the whole content. Hence, it is wise to use words like ‘worse’, ‘harm’, and other such.
- Herd mentality words
The usage of words like ‘many people’, ‘everyone’, ‘all of them’, would make the reader feel that this particular action to take is taken by so many people, and so the reader would also definitely do it.
- Real life words
Offering real world solutions with words like ‘happened’, can further assure the reader that reading the whole content would benefit him or her, just as in the example explained in the content.
- Negative benefit words
Offering the readers to not to do something for their benefit, with usage of words like ‘never’, ‘don’t’ would increase the confidence in the reader towards the content, as it is safe-guarding him, from any bad actions.
- Desire focused words
Usage of words like ‘want’, ‘need’ would make the readers feel that, this is something they need desperately. So using these kinds of words would further increase the interest on the content in the reader.
- Add-on words
Finally, after the whole content is created, adding a PS or a Postscript note at the end, would make the customer feel like, there is still something interesting, an add on benefit, that he or she would get, and increase his or confidence in the content.